Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Case Studies Index

Activity 1 Continued

Pricing
Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modelling and is one of the four P’s of the marketing mix. The other three aspects are product, promotion, and place. Price is the only revenue generating element amongst the four P’s, the rest being cost ceners.

Distribution
Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.
http://en.wikipedia.org/wiki/Distribution_(business)

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outcomes
What is GDP?
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