Sources of Information

Information in the business plan should be as accurate as possible. It is important that the entrepreneur should get information from appropriate sources. The information should be based on the business plan scope.

Product information can be obtained from:

• Customer needs analysis
• Competitors
• Product distributors
• Suppliers

Business goals information can be obtained from:

• Your vision and mission statements

Market information can be obtained from:

• Customers
• Other players in the market
• Research on markets e.g. online research

Statements on costs, revenue and profits information can be obtained from:

• Business plans of other entrepreneurs who could be useful.