Components of a Business Plan... Continued

Business Title

• Write the name of the business as authorized by the business Registrar’s office.

Business opportunity

• Describe the product to be offered to the market.
• Describe the business location.
• Describe the market need to be addressed by the business.
• Describe the target market.

Competitive environment

• Identify the existing competitors.
• Describe the barriers of entry to the industry.
• Describe how the product can be differentiated from that of the competitors.

Business viability

• Describe the level of investment required to start and operate the business.
• Describe the sources of funds.
• Analyze the estimated costs.