Marketing of Agricultural Products

A majority of the agricultural products are perishable and bulky in nature. Agricultural products are also seasonal. Consequently, they need to be sold and dispersed quickly and will need an effective marketing to ensure a ready market. This highlights the importance of planning your marketing strategy in advance. Let us use Mwalimu Njuguna’s case to illustrate this point.

 

Marketing (15 Minutes)

Once again think back to the case study and in your journal record:

• The nature of the product marketed by Mwalimu Njuguna.
• How in your opinion Mwalimu Njuguna could improve on the product.
• The strategies that Mwalimu Njuguna uses to promote the product and how the strategies can be improved.
• The pricing strategies used by Mwalimu.
• The ways methods that Mwalimu can use to improve the distribution of the product.

Finally, reflect on how you might improve the marketing of your own produce.