In this lesson we have been introduced to the idea that knowledge of e-Business can open wide opportunities for farmers to sell their produce beyond borders. Therefore, technology is an enabling factor for farmers to move away from being a normal entrepreneur and becoming e-famers or e-entrepreneurs. In the case of Winsor Farm, they have enhanced their venture by exploiting the e-business model.

 

To build successful e-business venture, organizations must invest in technology (for example: hardware, software, internet connectivity), payments systems, marketing of the products through e-marketplaces, delivery systems such as shipping and trade barriers. This would help to revolutionize the farming activities and encourage farmers to transform to becoming e-farmers.

Activity 1 provided hints on how we can utilise available technology on the web to market products, create relationships, transact by paying and selling our products online, and create business communities to disseminate farming information/searching information.

Activity 2 looked at using the mobile devices to do payments, send money to others, receiving information and purchasing items using a mobile.