What to produce?

• Consumer demand
• Tastes and preferences change over time
• Resources available and potential

 How to produce?

• Resource endowment and the need to meet the consumer’s budget.
• In reality, it restructures them and in many instances reinvents new ones.

 When to produce?

• While each product has a season for production, strategic farmers focus on season for demand.
• Changes in consumer demand.

 Where to produce?

• Access to customers.
• Location of the consumers.

 For whom to produce?

• Willingness (tastes & preferences) and ability to pay (income and prices).
• Forces of supply & consumer demand.