This module was developed from the first topic of the Collaborative Masters in Agricultural and Applied Economics course titled Agricultural Marketing and Price Analysis. The module is subdivided into five sections. In section one introductory remarks, module objectives and expected learning outcomes are expounded. In section two, sub module 1 whose main thrust is to discuss economic role of prices is presented and related case studies and assignments unveiled. In section three, sub module 2, which centres on the various approaches to the study of agricultural market organization and performance, is presented and the related case studies unveiled. In section four, key issues discussed in the module are summarised. Finally in section five, two abstracts of the findings by masters’ students during the application of the modular approach to the maize and dairy subsector stakeholders are annexed.