This course introduces learners to the range of fundamental problems that marketing addresses and solves, and aide learners to differentiate marketing from only the selling of goods and services. Thus, the aim of the module is to enable learners understand fundamental marketing concepts, and identify evidence of marketing in everyday life and analyse how marketing creates value for the consumer, the company, and society, and apply analytical skills to solve marketing problems.

Creators
Fred Asare and Theresa Appiah
Year
Type
Courseware
Section
OER courseware