This paper outlines a legal mechanism that has been developed, known as open content licensing that provides copyright owners with a facility for sharing their content with the world and thereby establishing a zone or space on the Internet for lawful and seamless access. It is not a mechanism that will be used by everyone, but increasingly throughout the world there is a call for publicly funded knowledge to be released in a manner that allows open access and a level of re-use. Importantly, open content licenses can be represented in machine readable metadata which can allow the technology to understand the legal obligations attaching to a particular document. On the business front, companies like Revver have embraced the notion of open content and used this as the basis for their service or advertising driven business.
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