Components of a Business Plan... Continued

Entrepreneur experience and commitment

• Describe the education background and  training
• Describe relevant experience.

Business Description

• Describe the nature of business.
• Describe the industry structure.

Market Analysis

• Describe the customer characteristics.
• Describe market size.
• Describe major competitors.
• Describe market entry barriers.
• Describe market shares and sales projections.

Management

• Draw an organization structure.
• Identify the key management personnel.

Financial Projections

• Outline the projected income & projected cash flows for three years.