Sources of Information... Continued

Customer needs information can be obtained from:

• Survey of customers in the target market

Information on what makes the business different can be obtained from:

• A comparative analysis of a similar business
  

10 Minutes

Make reference to Mwalimu Njuguna’s case study and identify the sources of information for his business plan.

Components of a Business Plan

When composing the business plan document an entrepreneur should structure the plan as follows:

Cover page
Name of the enterprise
Contact Details (Address and telephone numbers)
Date
Executive Summary