CAEE 5131 - Agricultural Marketing and Price Analysis
Functions of Prices
Price plays a very important role in the economic system of modern economy. The major functions of price include:
- Distributive function: for whom to produce, where to produce. Goods and resources are limited, but needs and wants are unlimited; so price will determine affordability and those with the buying power will have the limited
- Allocative function: what, when, for whom to produce.
- Signalling function: Prices signal the demand and supply situations .Shortages are reflected in high prices, and surpluses are reflected in lower prices.
- Equilibrating function: prices facilitate matching of demand and supply therefore clearing the market.
- Rationing function: Again a question of limited resources vs. unlimited wants.
- Transmission function: Prices transmit information to various actors in the market thus enabling them to make informed decision on what and when to buy and sell.
- Provision of incentive: prices act as incentives/disincentives to consumers and producers.
- Enhancing marketing efficiency and performance: correct price signals will oil the marketing machine. However wrong signals on price will hinder smooth functioning of the market thus resulting in poor performance.
- Determining decision making with respect to the following aspects:
- Production system: what to produce, by whom, and where to produce.
- Industrial location
- Product market areas and market boundaries (ISOTIMS and the Law of market Areas).
- Arbitrage and patterns of trade (Spatial trade patterns)
- Temporal arbitrage (STORAGE) transportation and processing. However facilitating functions are composed of standardization, financing, risk bearing and market intelligence.
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This module was developed by Moi University, Department of Economics and Agricultural Resource Management with support from OER Africa and Bill & Mellinda Gates Foundation