CAEE 5131 - Agricultural Marketing and Price Analysis
Sub-module 2 - Approaches to the study of agricultural market organization and performance
Introduction
There are many ways to analyze the agricultural marketing; each approach has been developed by theorists who require a particular emphasis or focus. Examples include:
There are many ways to analyze the agricultural marketing; each approach has been developed by theorists who require a particular emphasis or focus. Examples include:
- Functional Approach
- Commodity Approach
- Institutional Approach
- Behavioural Approach
- Managerial Approach
- The Structure-Conduct-Performance Paradigm
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By the end of this sub module you will be able to:
- Recognize each approach in literature and the press
- Apply a particular approach to a specific problem.
Sub Module 2 Time Schedule
1 | Lecture / Reading Time | 3 hours |
2 | Case Study Review | 3 hours 30 min |
3 | Seminar Activity | 3 hours 30 min |
4 | Self-study | 6 hours |
Total | 16 hours |
Licensed under the Creative Commons Attribution Share Alike 3.0 License
This module was developed by Moi University, Department of Economics and Agricultural Resource Management with support from OER Africa and Bill & Mellinda Gates Foundation