CAEE 5131 - Agricultural Marketing and Price Analysis
Case Study
Case Study 4- Middlemen in maize marketing.
This video shows middlemen at different stages of maize the marketing system. These include: traders, National Cereals and Produce Board(NCPB), Millers, transporters and ministry of agriculture official.
Watch the video
From the above case study and your own experience discuss why middlemen are necessary in marketing. Then explain in your opinion what the shortfalls in the case studies are. How can the marketing system be improved to benefit all the actors?
Write a short paper discussing the above issues.
Size: 2 pages
Suggested Time on Task: 1 hour
Write a short paper discussing the above issues.
Size: 2 pages
Suggested Time on Task: 1 hour
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This module was developed by Moi University, Department of Economics and Agricultural Resource Management with support from OER Africa and Bill & Mellinda Gates Foundation