CAEE 5131 - Agricultural Marketing and Price Analysis
Conclusion
There is a vast array of circumstances that will dictate which elements
of the marketing mix are to be employed and in which proportion. If sufficient
time is devoted to accurately defining marketplace, market segment, product
positioning, and unique selling propositions then it becomes much easier to
carry out this task.
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This module was developed by Moi University, Department of Economics and Agricultural Resource Management with support from OER Africa and Bill & Mellinda Gates Foundation