Essentially, a SWOT analysis is an examination of the internal and external factors that impact the organization and its strategies. The internal factors are strengths and weaknesses; the external factors are opportunities and threats. A SWOT analysis gives an organization a clear picture of the “situation” in which it operates and helps it identify which strategies to pursue.
This resource is a module in a course on principles of marketing. Librarians can adapt it and use for practical SWOT processes that would lead them to benchmark how they handle internally generated data.
Creators
Justin Henry
Type
Readings/Reference Materials
CPD Framework and Domain
Academic and Research Librarians
Library Excellence
Do a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of internally generated data in comparison to peer institutions to benchmark library excellence.
Copyright license
Creative Commons: Attribution 4.0 International License
Copyright holder
Lumen Learning
Publisher/Source
Lumen Learning