The main objective of this module is to develop your understanding and skills to successfully manage the marketing of agricultural and food products in a global, ever-changing, competitive and sometimes even in a hostile environment. The module specifically aims at:
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Acquainting you with the generic concepts of Marketing Management.
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Providing you with an overview of marketing of agricultural commodities and products.
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Making you appreciate the important decisions to take during the management of each element of the marketing mix: product, pricing, place, and promotion.
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Making you recognise the power and influence of consumers on market segmentation.
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Imparting you with skills to assess the performance of the marketing systems of agricultural commodities and products.