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This module provides students with information on the concepts of marketing. It focuses on understanding the environmental factors that affects the marketing activities as well as marketing strategies developed by firms in terms of pricing, product, place and promotion. The course also covers markets and buyer behaviour, marketing information systems, market research, selecting target markets, services marketing and E-marketing.

A Moodle back for the course is also available.

Creators: 
Jamiah Mayanja
Nakato Jamidah
Samuel Kabbera
Richard Kajumbula
Joseph Watuleke
Geoffrey Kalange
Year: 
2020
License Condition: Creative Commons: Attribution 4.0  
Type: 
Courseware
Section: 
OER courseware